How to Turn Your Boring Product into a Meme Machine (Without Losing Brand Voice)

Step 1: Know What People Find Funny — Even If It’s Not Your Product

Let’s face it — not every product is sexy. But every product solves a problem. And every problem can be made relatable. Memes allow you to connect your boring product to people’s real-life situations, pain points, or daily struggles — in a funny way. A fire safety gear brand worked with us to meme “office ka jugadu jugaad,” and it became their most shared content.

Step 2: Use Meme Formats People Already Love

You don’t have to reinvent humor. Use formats like “No one: Literally no one:” or “POV” or “How it started vs. how it’s going” to add relatability. We once turned a billing software into a viral meme by simply using the “Expectation vs Reality” format with an overloaded accountant’s desk vs. our client’s UI dashboard.

Step 3: Reflect the Audience, Not Just the Product

A meme isn’t a product pitch — it’s a mirror. It should reflect your customer’s habits, stress, or mood. A brand selling document shredders saw massive traction after we created memes around the pain of tax season and messy offices — all without even showing the product.

Step 4: Focus on Reactions, Not Features

People share what they feel something about. Instead of highlighting what your product does, show how people react after using it. We created a meme for a water purifier brand — “POV: You just judged someone for drinking tap water” — and the comments section blew up.

Step 5: Add Humor, Not Hype

Overhyping makes you sound desperate. Humor makes you sound human. A brand selling thermal printers used deadpan office humor like “You haven’t lived until your receipt roll ran out mid-bill.” It worked better than any feature-led post they had made.

Step 6: Keep the Voice, But Loosen the Tie

You don’t have to break your brand tone — just bend it a little. Even luxury, B2B, and industrial brands can create witty memes that maintain class and creativity. The key is to balance tone and trend. That’s where 87Aura’s meme creative team comes in.

The Result? From Blah to Viral

Whether you’re selling bolts, bins, books, or budgets — there’s always a meme route. At 87Aura, we help brands turn the “boring” into binge-worthy by finding the human angle and wrapping it in humor. Want to transform your content game? We’re just a meme away.