How We Helped Brands Go Viral with Just Memes: Real Case Studies from 87Aura

The Power of a Single Meme

In early 2024, a regional snack brand partnered with us for our Meme Creatives Package. With just three memes around popular IPL jokes and snack-time cravings, we organically reached over 3.5 lakh users within 48 hours. Comments flooded in, people tagged friends, and the client’s sales page saw a 60% spike in traffic. Cost of the campaign? Less than a newspaper ad.

Initial Go Viral: A D2C Fashion Brand’s Breakout Moment

A D2C fashion label was struggling to break past the 500 follower mark on Instagram. Through our Initial Go Viral package, we crafted 4 high-engagement meme reels tailored to their Gen Z audience. Each reel crossed 30k+ views, with 300+ comments and 700+ new followers in just 10 days. Their organic growth finally started snowballing without paid ads.

Meme Meta Ads for a Tech Startup

A SaaS tool for freelancers approached us to lower their cost per lead. Their previous campaigns were professional but lacked engagement. We designed a meme Meta ad campaign that ran for 14 days. With just ₹500/day, we dropped their CPL from ₹120 to ₹43. Our meme ad received over 800 shares, and enquiries landed directly on their WhatsApp.

Meme Fan Page for a Local Café

A quirky café chain wanted a digital personality that wasn’t just menus and food shots. We built and managed a meme fan page under a fun alias, focusing on food puns, college-life humor, and trending audio. Within 3 months, the page hit 9K followers, drove 2K+ story interactions per week, and started attracting college collabs.

Turning Old Content into Meme Gold

A skincare brand had dozens of tutorial clips that weren’t getting attention. Instead of reshooting, we re-edited them into meme-style reels with funny captions and relatable scenarios. The engagement jumped by 450%, and one reel alone brought in 1200 followers in 6 days.

Creating Brand Personality with Meme Community Management

A finance educator wanted more engagement but didn’t want to seem too “boring.” We took over community management and responded to DMs and comments in meme-style language, building a tight-knit audience. Over time, followers began quoting his memes and using hashtags from our captions.

Ready for Your Own Meme Moment?

These aren’t flukes — they’re repeatable, scalable wins powered by 87Aura’s meme-first approach. Whether you want to go viral, build engagement, or lower ad costs — memes are the most powerful, affordable tool right now. Let’s build your next big moment together.